By Kehinde Ibrahim, Lagos
AS global demand for sustainable living and energy-efficient home appliances grows, LG Electronics has unveiled its latest innovation in Nigeria – thee LG WashTower.
This high-performance laundry solution is designed to cater to the needs of modern urban households, blending minimalist design with cutting-edge technology.
The LG WashTower stands out with its slim, vertical build, making it ideal for compact spaces like small laundry rooms or closets. At 1655mm tall and 600mm wide, it boasts impressive capacity, offering 13kg in the washer and 10kg in the dryer, which is sufficient for large laundry loads such as bedding and towels. This space-saving design is particularly relevant for Nigerian households seeking efficiency without compromising on performance.
“The 2024 LG WashTower is a revolutionary solution that aligns perfectly with Nigeria’s vision for modern, sustainable living,” said Oktae Kim, Product Director, Home Appliance Division at LG Electronics Nigeria.
He highlighted that the WashTower’s advanced features meet the unique needs of Nigerian customers, setting a new benchmark for laundry care.
The WashTower also introduces an innovative all-in-one control panel that simplifies laundry tasks. With advanced features like TurboWash 360, DUAL Inverter Heat Pump Dryer, and LG ThinQ connectivity, users can enjoy an enhanced laundry experience that saves both time and energy.
The built-in intelligence automatically selects optimal wash and dry settings based on the fabric type and load size, taking the guesswork out of laundry.
One of the most notable aspects of the WashTower is its focus on health and hygiene. It is the first washer certified by the Asthma and Allergy Foundation of America, thanks to its ability to eliminate more than 95% of allergens from fabrics using steam technology. Additionally, the dryer’s TurboSteam feature sanitizes clothes and even refreshes items like toys and decorative pillows.
Energy efficiency is another key advantage of the WashTower. With ENERGY STAR certification, the washer-dryer combo consumes 25% less energy and 33% less water compared to traditional models, aligning with growing consumer expectations for eco-friendly appliances.
This focus on sustainability further reinforces LG’s commitment to helping consumers lower their environmental footprint.
With its advanced features, sleek design, and emphasis on convenience and sustainability, the LG WashTower solidifies LG Electronics’ position as a leader in the home appliance industry. This product is more than just a washer-dryer combo – it represents a forward-thinking approach to modern image.