…Displays several new products as Envoy raises hope on Nigeria-Korea ties
By Palma Ileye
LG Electronics, a leading technology player in Korea, has raised hopes on Nigeria-Korean ties.
The Company disclosed this while participating in the Korean National Day held by the Embassy of South Korea in Nigeria, as part of the most reputed top of mind national brands representing this country all over the world.
Four of the most prominent Korean companies in Nigeria, participated in the National Day reception that was hosted on at the Congress Hall of Transcorp Hilton Hotel, Abuja, highlighting the tech novelties these Korean brands bring to the Nigerian people while allowing guests the opportunity to see the latest LG innovations.
The event was attended by esteemed government officials, diplomats, and captains of industry from across the world.
At the event, LG showcased their innovative contributions in electronic technology; among CE products were the InstaView Refrigerator, and the OLED TV, both designed to enhance everyday living with cutting-edge features.
Also, guests were captivated by interactive demonstrations that highlighted the energy efficiency and smart capabilities of these products, underscoring LG’s commitment to sustainability and user-centric design.
The atmosphere buzzed with excitement as attendees explored the various displays including the WashTower, Dishwasher, Air Conditioner, and Audio, engaging with the technology firsthand. Furthermore, insightful discussions ensued regarding the future of smart home solutions and their potential impact on daily life, solidifying LG’s position as a leader in the industry.
Speaking on the sidelines of the Korean National Day, Mr. Moses Osime, the Public Relations Manager of LG Electronics in Nigeria remarked: “What LG brings is the best of the Korean high-tech creations to improve the life of the Nigerian people. On this national celebration, we are stressing our vision as a flagship leader in this industry, showing our utmost goodwill to work and strengthen ties between our brand and the local communities, through presenting world-class technologies that transform lives in a positive way.”
LG Electronics, LG, has made significant strides in the global market with its innovative brand strategies, earning its place as a top global brand. As a result, guest who visited the LG exhibition stand went away with several gifts.
Raising hope on Nigeria-Korean ties, Mr. Kim Pan-kyu has said relations with Nigeria would be one of its most vibrant economic partnerships in the nearest future. Ambassador Kim spoke at the 2024 Korea National Day reception in Abuja, in commemoration of Korea’s independence in 1919.
Nigeria-Korea trade relations increased by 55 percent in the third quarter of 2024, with exports from Nigeria to Korea rising by 91 percent. With the Korean government’s commitment to increase its Official Development Assistance, ODA, funding to $10bn by 2030, as well as provide $14bn to Africa-based Korean companies by 2030, Kim said they would catalyse projects for cooperation with Africa, especially Nigeria.
“Since Nigeria is a leading economy and the biggest market in Africa, I believe that the partnership between Korea and Nigeria will be one of the most vibrant ones in the years to come,” said the ambassador.
The Ambassador said he was excited with the level of acceptance of Korean culture, especially its music by Nigerians.
According to him, there was a huge potential for cooperation between the two countries in the creative economy.
Pan-kyu said: “When I first came to Abuja earlier this year, I was pleasantly surprised by Nigerian people’s high interest in Korean culture, such as Korean language, K-drama, K-pop and K-food.
“I had an opportunity to observe a K-food contest in Abuja and was deeply impressed by the Korean foods made by Nigerian chefs. When I observed the Taekwondo championship in Abuja recently, I had a feeling that in a few years, the number of gold medals that Korean athletes win at the Olympics may decrease due to brilliant Nigerian athletes.”